|'Europe’s alpine miniature'
Small, mountainous and prosperous, with a population of just seven million, Switzerland is well-known for its enviable quality of life in a country that ticks along like clockwork. Its products are sought after the world over, from dangerously mouth-watering cheese and chocolate to luxurious watches whose timekeeping is as sharp as a Swiss army knife, another popular export from this clever little nation in the Alps.
Switzerland’s famed political neutrality and isolated location, ring-fenced by mountains, have enabled it to play a secure but central role in European affairs. These factors also gave rise to the coveted Swiss bank account, whose secrecy, along with tax relief and what may be the safest banks in the world, have made Zürich one of Europe’s major financial focal point.
The conveniently central location, right in the middle of Europe has also made Switzerland a preferred meeting place for conventions and international conferences – Geneva, for instance, is home to the United Nations.
Switzerland is not only a place for professionals. As a stylish tourist destination it offers top ski resorts like Zermatt and celebrity studded St Moritz, while the white peaks of mountains set against blue skies make a wonderful backdrop for summer time hiking. The ancient capital of Bern provides opportunities for visiting the attractions and elegant shopping, while nightlife can prove to be alot of fun as well, since the Swiss like their food and folk music even in discotheques and nightclubs.